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Material Type: | Internet resource |
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Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
M Granger Morgan; Ebrary, Inc.; et al |
ISBN: | 0521002567 9780521002561 9780511814679 0511814674 9780521802239 0521802237 |
OCLC Number: | 704513462 |
Reproduction Notes: | Online-Ausg. Palo Alto, Calif. ebrary, 2009. online-Ressource. |
Description: | xi, 351 p. : ill. ; 24 cm. |
Contents: | 1. Introduction; 2. The Carnegie Mellon mental models approach; 3. Creating an expert model of the risk; 4. Mental model interviews; 5. Confirmatory questionnaires; 6. Development and evaluation of communications; 7. Case studies: applications to environmental risks; 8. A mental models approach to HIV/AIDS; 9. Some concluding remarks; Appendices. |
Responsibility: | M. Granger Morgan ... [et al.]. |
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Publisher Synopsis
'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research Read more...
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